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Product Planning Management: Designing and Delivering Value (MCGRAW HILL SERIES IN MARKETING) - Hardcover
For courses in marketing or product management, this text examines the analytical, decision-making and planning concepts and tools available to market, product and brand managers. Issues covered include product policy, new product development and line modification. It describes the similarities, within the marketing plan, between the development of new products and the management of existing programmes, covering the strategies that underlie both, and teaches the strategic approach a product manager takes in integrating value-creation with market planning. MARMIX, an interactive computer program, allows the reader to test models used in the text and to analyze new product problems.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1993
- ISBN 10 0070430462
- ISBN 13 9780070430464
- BindingHardcover
- Number of pages542
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Product Planning And Management Designing And Delivering Value
Published by
McGraw-Hill College
(1992)
ISBN 10: 0070430462
ISBN 13: 9780070430464
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International Edition
PRODUCT PLANNING AND MANAGEMENT DESIGNING AND DELIVERING VALUE
Published by
McGraw-Hill College
(1992)
ISBN 10: 0070430462
ISBN 13: 9780070430464
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-4377
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