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Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practice
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About the Author:
Alex Miller, University of Tennessee.
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- PublisherMcGraw-Hill Education
- Publication date1997
- ISBN 10 0070430144
- ISBN 13 9780070430143
- BindingHardcover
- Edition number3
- Number of pages1184
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STRATEGIC MANAGEMENT
Published by
Richard d Irwin
(1997)
ISBN 10: 0070430144
ISBN 13: 9780070430143
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