Digital Estate: Strategies for Competing, Surviving and Thriving in an Internetworked World

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9780070410459: Digital Estate: Strategies for Competing, Surviving and Thriving in an Internetworked World

The growing power of the Internet as a publishing platform is becoming greater by the day. This text offers a discussion of the business issues that will govern the cyber-age and prescribes what businesses can do in order to succeed in an Internetworked world. The book concentrates on the changes that will impact all aspects of business; features case studies and data from publishing industry research; and contains real-life anecdotes, examples and interviews with people on the frontline.

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Chuck Martin
Published by Mcgraw-Hill (1996)
ISBN 10: 0070410453 ISBN 13: 9780070410459
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Published by Mcgraw-Hill (1996)
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Martin, Chuck
Published by Mcgraw-Hill (1996)
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