The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World - Hardcover

Martin, Chuck

Hardcover

ISBN 10: 0070410453 ISBN 13: 9780070410459

Publisher: McGraw-Hill Inc.,US, 1997

Synopsis

The growing power of the Internet as a publishing platform is becoming greater by the day. This text offers a discussion of the business issues that will govern the cyber-age and prescribes what businesses can do in order to succeed in an Internetworked world. The book concentrates on the changes that will impact all aspects of business; features case studies and data from publishing industry research; and contains real-life anecdotes, examples and interviews with people on the frontline.

About this title

About the Author:

Chuck Martin is the author of the New York Times Business Book Best Seller, The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World, a guide to the basic do's and don'ts of understanding and using the Internet in everyday business. He is a well-respected leader, speaker, and cyberexpert in the rapidly growing interactive marketplace. He is a former vice president of IBM and was founding publisher of Interactive Age. He is president of the Net Future Institute, which focuses on the future of E-business and the Internet.

About this edition

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1997
• ISBN 10: 0070410453
• ISBN 13: 9780070410459
• Binding: Hardcover
• Number of pages: 235