The growing power of the Internet as a publishing platform is becoming greater by the day. This text offers a discussion of the business issues that will govern the cyber-age and prescribes what businesses can do in order to succeed in an Internetworked world. The book concentrates on the changes that will impact all aspects of business; features case studies and data from publishing industry research; and contains real-life anecdotes, examples and interviews with people on the frontline.
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Book Description Mcgraw-Hill. Hardcover. Book Condition: New. 0070410453 Excellent Buy!!. Bookseller Inventory # HBM-230362
Book Description Mcgraw-Hill, 1996. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070410453
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800704104591.0
Book Description Mcgraw-Hill, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070410453