Items related to Motivation in Advertising (Marketing S.)
Martineau, Pierre. Motivation in Advertising. Motives that Make People Buy. New York, McGraw-Hill Book Company, 1957 16 cm x 23.5 cm. 210 Pages. Original Hardcover with illustrated dustjacket in protective Mylar. Excellent condition with only very minor signs of external wear. Original dustjacket damaged. Includes for example the following essays: The Illusion of Communication / Reserach and Motivation / The Psychological Label on the Product / Of Men and Motives / Women are People / Product Jargon / The Distaff Side of Persuasion / Passkey to Believability / Creating the Product Image / Style of Life / The Art of Advertising / etc.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill Inc.,US
- Publication date1957
- ISBN 10 007040660X
- ISBN 13 9780070406605
- BindingHardcover
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