Items related to Marketing Research: An Applied Approach
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1987
- ISBN 10 0070347484
- ISBN 13 9780070347489
- BindingHardcover
- Edition number3
- Number of pages712
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Marketing Research : An Applied Approach
Published by
McGraw-Hill Companies, The
(1987)
ISBN 10: 0070347484
ISBN 13: 9780070347489
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Hardcover
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Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 8987642-6
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Marketing research: An applied approach (McGraw-Hill series in marketing)
Published by
McGraw-Hill Inc.,US
ISBN 10: 0070347484
ISBN 13: 9780070347489
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Hardcover
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Marketing research: An applied approach (McGraw-Hill series in marketing)
Published by
McGraw-Hill Inc.,US
ISBN 10: 0070347484
ISBN 13: 9780070347489
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # E06J-00505
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