In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

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9780070329348: In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

In the Company of Giants presents groundbreaking conversations conducted with 16 of the digital world's most successful personalities: Bill Gates, Steve Jobs, T. J. Rodgers, Gordon Eubanks, Steve Case, Scott Cook, Sandy Kurtzig, John Warnock and Charles Geschke, Michael Dell, Charles Wang, Andy Grove, Trip Hawkins, Ed McCracken, Ken Olsen, and Bill Hewlett. In order to write In the Company of Giants, the authors sat down with Silicon Valley's greatest visionaries in intimate, face-to-face discussions without corporate filters or interference. Each spoke for hours, answering the authors' probing questions about their work and their success; about the technology industry and their visions of the future; and about themselves, their values, and each other. The result is the broadest, deepest, most forthright investigation yet into the origins, evolution, and future direction of the Information Age and the idiosyncratic geniuses who lead it. In these pages, you'll read Steve Jobs on what Apple did right and where it went wrong; d Bill Gates on the future of operating systems in an internet-centered world; Gordon Eubanks at Symantec on the two-guys-in-a-garage myth ("Apple wouldn't have gone anywhere without guys like [former Apple Chairman and President A. C. "Mike"] Markkula, who had some idea of what a company looked like."); Sandy Kurtzig at ASK on how she stood up to the big boys at Hewlett-Packard to retain control of her soon-to-be software colossus; Steve Case on censorship on the internet - and customer service; and Andy Grove on the next big frontier (cross-fertilizing genetics and biotech with information technology). Equal parts candid opinion, insider's history of the high-techtrade, and front-line business primer, packed with insight and passion, In the Company of Giants transports you to the epicenter of the most vital and influential industry of our time, in the company of some of the most lively and intelligent minds at work today.

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Review:

Rama Dev Jager and Rafael Ortiz offer readers an insider's view into the history and people behind today's greatest digital successes. In a series of probing interviews, Microsoft's Bill Gates, America Online's Steve Case, Dell Computer's Michael Dell, and 13 others share their stories of how it all happened. They share their recollections of the good decisions and bad, the misfortunes and lucky breaks, but most of all, the people and attitudes that turned the ideas of these digital age giants into the most influential companies in the world of computing.

From the Back Cover:

Wisdom and advice from the legends of cyberspace Pull up a chair and listen in on the most honest and unrestrained interviews ever published of the titans of the digital world. HereOs tough, straight, sometimes controversial, sometimes profound but always instructive talk about how they did it...what they think...and where itOs all going. Bill Gates (Microsoft)--"If youOve met people who have said that Microsoft wonOt sell operating systems in the future, if you believe them, you should short Microsoft stock. ThereOs an opportunity to make about $55 billion out there and you ought to put that on the front of the book." Steve Jobs (Apple, NeXT, Pixar)--"A small team of A players can run circles around a giant team of B and C players." T. J. Rodgers (Cypress Semiconductor)--"Electrons donOt understand beliefs. They only understand reality and the laws of physics, and therefore people in the electron-moving business inevitably get screwed if they deal from a belief point of view." Gordon Eubanks (Symantec)--"Customers are smartNstart with that." Sandy Kurtzig (ASK)--"IOm concerned that a lot of todayOs managers havenOt managed through the down times....They donOt know if they have the toughness. TheyOve never had to face it." Ken Olsen (Digital Equipment Corporation)--"First work for somebody else and learn how to be a team member....Then go and learn to be a leader." Plus...Steve Case (America Online). Scott Cook (Intuit). John Warnock and Charles Geschke (Adobe Systems). Michael Dell (Dell Computer). Charles Wang (Computer Associates). Andy Grove (Intel). Trip Hawkins (Electronic Arts/3DO). Ed McCracken (Silicon Graphics). Bill Hewlett (Hewlett-Packard).

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