The Whole Brain Business Book: Harnessing the Power of the Whole Brain Organization and the Whole Brain Individual (McGraw-Hill Training Series)

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9780070284623: The Whole Brain Business Book: Harnessing the Power of the Whole Brain Organization and the Whole Brain Individual (McGraw-Hill Training Series)

"The Whole Brain Business Book" is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a "brain rut" because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use "The Whole Brain Business Book" to expand their own thinking styles - to create and manage Whole Brain Teams - and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their "whole brain" orientation to thrive and profit in times of chaos - and it will help them to do the same.

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From the Author:

My book offers eyepopping revelations of business thinking
This is my third book on Brain Dominance Technology. It summarizes amost 20 years of research and application of whole brain technology to business. It is a data based book utilizing an active data base of over 100,000 profiles of business people in over 200 occupations in 10 countries and 7 languages. The focus of the book is entirely business oriented. Key topics include thinking styles, management styles,communication,productivity, team formation,male/female issues, creativity,strategic thinking, the thinking preferences of 773 CEO's from 6 countries, organizational change, "out of box"thinking, entrepreneurship, reclaiming your lost creativity, M.B.A.'s vs the creatives, managing financial crisis, and breaking down the barriers to whole brain growth. The book provides a refreshing new way of understanding yourself and your company. It descibes ways of breaking out of the "box" created by overreliance on one or two styles of thinking. It provides ways of optomizing your leadership and followership styles.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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