Inside Advantage

 
9780070223875: Inside Advantage

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Dave Conti,Robert H. Bloom
Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)
ISBN 10: 0070223874 ISBN 13: 9780070223875
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Book Condition: New. 5th or later edition. Be the Driving Force Behind Your Company`s Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom`s 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday`s, Zales, Nestle, and L`Oreal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don`t know how to craft a growth strategy. Bloom`s process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you`re good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors. Printed Pages: 0. Bookseller Inventory # 17432

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Robert Bloom & Dave Conti
ISBN 10: 0070223874 ISBN 13: 9780070223875
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Book Description Hardcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41425117

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Dave Conti,Robert H. Bloom
Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)
ISBN 10: 0070223874 ISBN 13: 9780070223875
New Softcover Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Book Condition: New. 5th or later edition. Be the Driving Force Behind Your Company`s Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom`s 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday`s, Zales, Nestle, and L`Oreal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don`t know how to craft a growth strategy. Bloom`s process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you`re good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors. Printed Pages: 0. Bookseller Inventory # 17432

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Dave Conti,Robert H. Bloom
ISBN 10: 0070223874 ISBN 13: 9780070223875
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Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-12456

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