[Business Marketing: Connecting Strategy, Relationships and Learning] [by: F.Robert Dwyer]

 
9780070220911: [Business Marketing: Connecting Strategy, Relationships and Learning] [by: F.Robert Dwyer]

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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F. Robert Dwyer & John F. Tanner
ISBN 10: 0070220913 ISBN 13: 9780070220911
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Book Description Softcover. Book Condition: New. 3rd edition. Brand New; Paperback; Black & White Edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # INABINIS1426120

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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Book Condition: New. 3rd edition. The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships. TABLE OF CONTENTS: PART 1: POLITICAL ECONOMY, DEVELOPMENT ECONOMICS, GOVERNMENT AND SOCIETY Chapter1. Economic Systems Chapter 2. Economic Growth and Development PART II: INDIAN ECONOMY AND BUSINESS ENVIRONMENT Chapter 3. Anatomy of Indian Economy Chapter 4. Globalization and Business Environment PART III: BUSINESS ENVIRONMENT IN THE INDUSTRIAL SECTOR Chapter 5. Industrial Sector-Past, Present and Future Chapter 6. Industry Analysis-Textiles, Electronics and Automobiles Chapter 7. Industry Analysis-FMCG, Chemicals and Pharmaceuticals PART IV: ECONOMIC POLICIES Chapter 8. Privatization-Problems and Prospects Chapter 9. Fiscal Policy,Union Budget and Taxation Chapter 10. Monetary Policy and Banking Sector Reforms PART V: TECHNOLOGY AND BUSINESS ENVIRONMENT Chapter 11. Technological Environment: Developments in the Banking Sector PART VI: INVESTMENT ENVIRONMENT, OPPORTUNITIES AND INDICATORS: LEGAL AND REGULATORY SYSTEMS Chapter 12. Capital Market, Stock Exchanges and Present Scenario Chapter 13. Legal Environment of Business, Mergers and Acquisitions PART VII: INTERNATIONAL BUSINESS, ENVIRONMENT AND EXTERNAL SECTOR Chapter 14. WTO, Agreements and Current Issues Chapter 15. India?s Trade Policy Chapter 16. External Sector-Bop, Currency Convertibility, ADR-GDRs and FEMA Chapter 17. Global Outsourcing: Trends and Debate PART VIII: SOCIAL ENVIRONMENT Chapter 18. Social Environment in India and China Chapter 19. Corporate governance and Corporate Social Responsibility PART IX: GLOBAL ECONOMY AND BUSINESS ENVIRONMENT Chapter 20. Business Environment in Europe Chapter 21. Business Environment in SAARC Countries Chapter 22. Business Environment in South America Chapter 23. Business Environment in North America Printed Pages: 688. Bookseller Inventory # 18900

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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Book Condition: New. 3rd edition. The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships. TABLE OF CONTENTS: PART 1: POLITICAL ECONOMY, DEVELOPMENT ECONOMICS, GOVERNMENT AND SOCIETY Chapter1. Economic Systems Chapter 2. Economic Growth and Development PART II: INDIAN ECONOMY AND BUSINESS ENVIRONMENT Chapter 3. Anatomy of Indian Economy Chapter 4. Globalization and Business Environment PART III: BUSINESS ENVIRONMENT IN THE INDUSTRIAL SECTOR Chapter 5. Industrial Sector-Past, Present and Future Chapter 6. Industry Analysis-Textiles, Electronics and Automobiles Chapter 7. Industry Analysis-FMCG, Chemicals and Pharmaceuticals PART IV: ECONOMIC POLICIES Chapter 8. Privatization-Problems and Prospects Chapter 9. Fiscal Policy,Union Budget and Taxation Chapter 10. Monetary Policy and Banking Sector Reforms PART V: TECHNOLOGY AND BUSINESS ENVIRONMENT Chapter 11. Technological Environment: Developments in the Banking Sector PART VI: INVESTMENT ENVIRONMENT, OPPORTUNITIES AND INDICATORS: LEGAL AND REGULATORY SYSTEMS Chapter 12. Capital Market, Stock Exchanges and Present Scenario Chapter 13. Legal Environment of Business, Mergers and Acquisitions PART VII: INTERNATIONAL BUSINESS, ENVIRONMENT AND EXTERNAL SECTOR Chapter 14. WTO, Agreements and Current Issues Chapter 15. India?s Trade Policy Chapter 16. External Sector-Bop, Currency Convertibility, ADR-GDRs and FEMA Chapter 17. Global Outsourcing: Trends and Debate PART VIII: SOCIAL ENVIRONMENT Chapter 18. Social Environment in India and China Chapter 19. Corporate governance and Corporate Social Responsibility PART IX: GLOBAL ECONOMY AND BUSINESS ENVIRONMENT Chapter 20. Business Environment in Europe Chapter 21. Business Environment in SAARC Countries Chapter 22. Business Environment in South America Chapter 23. Business Environment in North America Printed Pages: 688. Bookseller Inventory # 18900

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Book Description Mc Graw Hill, 2010. Softcover. Book Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Bookseller Inventory # BD000841

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Book Description Tata McGraw-Hill. Book Condition: New. 0070220913 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # SI9780070220911

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Book Description Paperback. Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # IA9780070220911

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