This guide shows how to present your ideas and strategies so persuasively that others will buy into them. Each chapter presents a real-life business scenario in which a strategy proposal is being presented that it is not going over well, and then provides an analysis of and solution to the problem.
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Elgin is the very popular author of 23 books, mostly in the area of verbal abuse and personal communications. Here, she provides a system to overcome the most common barriers and traps that stand in the way of workplace communications success. Through a series of cases employing before-and-after scenarios, Elgin presents what people are trying to communicate and what went wrong, then replays the scenario using effective communications techniques. Complete dialog is given as well as observations from each communicator's point of view. Workout sections are included in each chapter for practicing the techniques presented. Reading this book is a rigorous exercise because of the amount of material presented and the intensity of the communication exchanges. The content is sound, and the author makes a valuable contribution to business communications literature. This book should be purchased by medium and large public libraries, as well as business school libraries.
William W. Sannwald, San Diego P.L.
Copyright 1995 Reed Business Information, Inc.
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Book Description Mcgraw-Hill, 1995. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11007019999X
Book Description Mcgraw-Hill, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # M007019999X