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Strategic Management (MCGRAW HILL SERIES IN MANAGEMENT) - Hardcover

 
9780070165694: Strategic Management (MCGRAW HILL SERIES IN MANAGEMENT)
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This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life through numerous current examples drawn from a wide variety of organizations. The book's collection of 36 cases includes a mix of original author-written cases and additional classic and contemporary cases based on a variety of industries and organization types. Drawing on a broad range of academic research, it stresses strategic management as a set of skills and a way of thinking that must be developed by all managers.

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About the Author:
Alex Miller, University of Tennessee.

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  • PublisherMcGraw-Hill Inc.,US
  • Publication date1993
  • ISBN 10 0070165696
  • ISBN 13 9780070165694
  • BindingHardcover
  • Number of pages923
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