Managing the Global Corporation: Case Studies in Strategy and Management (Mcgraw Hill International Series in Business and Economics)

 
9780070155954: Managing the Global Corporation: Case Studies in Strategy and Management (Mcgraw Hill International Series in Business and Economics)

A unique and one-of-a-kind anthology! This casebook was first published as Davidson/de la Torre, Managing the Global Corporation, in 1989. It was the first modern case anthology for a graduate audience. This edition contains the broadest case collection of companies and countries available in a single anthology. A full 60% of the cases are non-U.S.based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies. Many of these cases were written in connection with the authors’ own work consulting with the organization, making the information in-depth and credible.

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About the Author:

Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Josť Santos is Professor of International Management at INSEAD.

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