Sponsorship Seeker's Toolkit Third Edition

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9780070138605: Sponsorship Seeker's Toolkit Third Edition

How do you improve on a 'bible'? This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the 'bible of sponsorship'. How do you improve on a 'bible'? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. This Toolkit is full of easy-to-use tools, techniques, resources, and templates--many of them on the accompanying CD-ROM--to create a complete framework for the novice, and enhance the skills of seasoned professionals.

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From the Author:

Kim and I created this book as a reference and a map for everyone involved in selling and servicing sponsorships. The Toolkit is a result of our sponsorship experiences over the last 17 years. We began this book as handout to accompany our training programs that are now conducted in the United States, Australia, Ireland, the UK, Singapore, New Zealand, South Africa, and Hong Kong.

The Sponsorship Seeker's Toolkit takes you through all the steps of setting up a sponsorship program, from creating and packaging your property to developing promotional plans to developing hit lists and proposals to negotiating contracts. The language straight forward, the cartoon amusing, and the approach is user-friendly.

Simple checklists, question and answer worksheets and templates give you everything you need to make your sponsorship program a success.

Whether you are a local high-school football parent trying to raise dollars for your team or an international non-profit developing multi-million dollar partnerships, this book will sharpen your sponsorship skills.

About the Author:

Kim Skildum-Reid has worked for numerous Fortune 500 clients on their sponsorships of properties ranging from the Superbowl and US Open Golf tournaments to the International Chili Society Cook-Offs. With Anne-Marie Grey, she leads Smart Marketing Streetwise Workshops around the world. In 1993 she founded the Australian Sponsorship Marketing Association, Inc., which during her 4-year stewardship grew to one of the strongest and most active sponsorship associations in the world.

Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.

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Kim Skildum-Reid, Anne-Marie Grey
Published by McGraw-Hill Book Company Austr (2008)
ISBN 10: 0070138605 ISBN 13: 9780070138605
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Kim Skildum-Reid; Anne-Marie Grey
Published by McGraw-Hill Book Company Australia (2008)
ISBN 10: 0070138605 ISBN 13: 9780070138605
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