The Ambush Marketing Toolkit

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9780070138087: The Ambush Marketing Toolkit

Make the most of ambush marketing

There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup.

In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing.

The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush.

“When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit, because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”--Suzanne Pollock, AMAMI for the Australian Marketing Institute

"synopsis" may belong to another edition of this title.

About the Author:

Kim Skildum-Reid is one of the world’s most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seeker’s Toolkit' and 'The Sponsor’s Toolkit', both published by McGraw-Hill. As for ambush marketing? She’s done them, she’s stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships.

Review:

“This step-by-step instruction manual for prospective ambushers may be a big sponsor's best friend. . . . It's a fun read, instructive and entertaining, bound by its deliberately non-judgemental style to offend more than a few.”

(The Sponsorship Report)

“The Ambush Marketing Toolkit will either help you plan your attack, or defend against one.”

(Marketing Magazine)

"About this title" may belong to another edition of this title.

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