The Disney Way - Hardcover

Capodagli, Bill; Jackson, Lynn

Hardcover

ISBN 10: 0070120641 ISBN 13: 9780070120648

Publisher: McGraw-Hill Publishing Co., 1999

Synopsis

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own business-no matter what it is.

About this title

From the Author:

The Disney Way embodies valuable lessons for every company.
As we see it, the true secret of the Disney organization is a four-tiered philosophy that Walt Disney embraced 75 years ago: Dream, Believe, Dare, Do. It has been said that Walt was once asked what made him successful. He responded that before he began any venture, he dreamed of things that hadn't been attempted before, he examined his beliefs and values to see if an idea had merit, he dared to turn his idea into reality, and finally, he developed a plan to make it all happen. We have positioned Disney as a benchmark to a variety of companies who have made the Disney magic work for them!

From the Back Cover:

Dream. Believe. Dare. Do.

These are the four pillars upon which the phenomenally successful Walt Disney Company is based. And these are the concepts that can help any business harness the magic of Disney and soar beyond the limits of traditional management. Transfrom your company using the magic of Disney.

"As Bill and Lynn's string of successful clients attest, the principles of good management that form The Disney Way can work their magic on any organization, including yours."­­From the foreword by Fred Wiersema, Business strategist and coauthor of best-selling The Discipline of Market Leaders

"This book is all about the real magic: simulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."­­Kenneth H. Blanchard, best-selling author

About this edition

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 1999
• ISBN 10: 0070120641
• ISBN 13: 9780070120648
• Binding: Hardcover
• Number of pages: 221