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For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1991
- ISBN 10 0070104581
- ISBN 13 9780070104587
- BindingHardcover
- Edition number2
- Number of pages1200
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Strategic Management: Concepts and Applications (McGraw-Hill Series in Management)
Published by
McGraw-Hill College
(1991)
ISBN 10: 0070104581
ISBN 13: 9780070104587
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