Logistical Management:The Integrated Supply Chain Process (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Bowersox, Donald; Closs, David

Hardcover

ISBN 10: 0070068836 ISBN 13: 9780070068834

Publisher: McGraw-Hill Education, 1996

Synopsis

Written by a well-renowned author team, this undergraduate text is intended for the required course for all logistics, transportation, and material management majors, as well as for the logistic elective course for marketing majors. This book is an updated, broadened version of a classic text last published in 1986 and now uses a systems integration of physical distribution, manufacturing support, and procurement for a viewpoint of total logistics management. The book presents a comprehensive description of contemporary logistical practice as it currently exists within the private and public sectors. It also presents a conceptual approach to integration that illustrates how the discipline is likely to change in the future. In-depth treatment of more advanced topics, such as strategic alliances, materials management integration, inventory, information technology, and location analysis, make the text useful for secondary coursework. Comprehensive case material and problems supplement the text.

About this title

About the Author:

John H. McConnell Professor of Business Administration at Michigan State University. He received his Ph.D. in marketing at Michigan State and has worked with industry throughout his career. He the author of many publication in journals and proceedings, including Harvard Business Review and journal of Marketings.

Synopsis:

This undergraduate text provides a description of contemporary logistical practice as it currently exists within the private and public sectors, and presents a conceptual approach to integration that illustrates how the discipline is likely to change in the future.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 1996
• ISBN 10: 0070068836
• ISBN 13: 9780070068834
• Binding: Hardcover
• Number of pages: 704