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This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1994
- ISBN 10 007006847X
- ISBN 13 9780070068476
- BindingHardcover
- Number of pages704
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Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)
Published by
McGraw-Hill College
(1994)
ISBN 10: 007006847X
ISBN 13: 9780070068476
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Hardcover
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D7S9-1-M-007006847X-6
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