Here is a complete library of direct marketing (DM) wisdom in a concise and convenient format. The culmination of 40 years of DM experience, it presents more than 1,000 time-tested ideas that encompass every aspect of the field - including list selection, mailing piece development, card decks, package strategies, and many more. These practical and imaginative rules of thumb, compiled by an acknowledged dean of direct marketing, will help every marketer improve efficiency, judge performance, boost response rates, and save money!
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800700634021.0
Book Description McGraw-Hill, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070063400
Book Description McGraw-Hill, 1995. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0070063400