Systematic Approach to Advertising Creativity

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9780070033535: Systematic Approach to Advertising Creativity

Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques.

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Baker, Stephen
Published by McGraw-Hill Companies (1983)
ISBN 10: 0070033536 ISBN 13: 9780070033535
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Ergodebooks
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Book Description McGraw-Hill Companies, 1983. Paperback. Book Condition: New. Bookseller Inventory # DADAX0070033536

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