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Systematic Approach to Advertising - Hardcover

Baker, Stephen

 
9780070033528: Systematic Approach to Advertising
Hardcover
ISBN 10: 0070033528 ISBN 13: 9780070033528
Publisher: McGraw Hill Higher Education, 1979
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Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques

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9780070033535: Systematic Approach to Advertising Creativity

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ISBN 10:  0070033536 ISBN 13:  9780070033535
Publisher: McGraw-Hill Inc.,US, 1983
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Baker, Stephen
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