Methods of Research in Social Psychology

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9780070024663: Methods of Research in Social Psychology

Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.

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Aronson, Elliot; Ellsworth, Phoebe C.; Carlsmith, J.Merrill; Gonzales, Marti Hope
Published by McGraw-Hill Humanities/Social (1989)
ISBN 10: 0070024669 ISBN 13: 9780070024663
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Aronson, Elliot; Ellsworth, Phoebe C.; Carlsmith, J.Merrill; Gonzales, Marti Hope
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Aronson, Elliot; Ellsworth, Phoebe C.; Carlsmith, J.Merrill; Gonzales, Marti Hope
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Aronson, Elliot; Ellsworth, Phoebe C.; Carlsmith, J.Merrill; Gonzales, Marti Hope
Published by McGraw-Hill Humanities/Social Sciences/Languages (1989)
ISBN 10: 0070024669 ISBN 13: 9780070024663
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