The Play Zone : Unlock Your Creative Genius and Connect with Consumers

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9780066621012: The Play Zone : Unlock Your Creative Genius and Connect with Consumers

By integrating the latest findings from the fields of complexity science, and customer service and management, and rendering them simply and logically, Pinault has created a system of 6 principles that can be successfully applied to any organization to unleash the power of play in all aspects of the consumer experience.

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Pinault, Lewis
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