Driving Digital

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9780066620923: Driving Digital

Today, technology is more than a business tool, it is the force that drives business. Now this timely and incisive book reveals what executive and manager needs to know to understand IT and take full advantage of the digital revolution. Robert McDowell charts the trajectory of both the companies making a smooth transition into the new age of technology and the companies being left behind. Using vivid examples from his 10 years of experience at Microsoft, he explains the importance of using information technology at all levels within organizations, the essentials of job training and support, and the need to turn all business plans into technology plans. DRIVING DIGITAL is a must-read for professionals at all levels striving to stay at the cutting edge of the digital age.

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Synopsis:

A look at the technology behind e-business success reveals how Microsoft converted cutting-edge information technology into financial gain and explains how businesses can incorporate the latest technology into their own business plans.

"About this title" may belong to another edition of this title.

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William L. Simon, Robert L. McDowell
Published by HarperBusiness (2001)
ISBN 10: 0066620929 ISBN 13: 9780066620923
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Book Description HarperBusiness, 2001. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0066620929

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William L. Simon; Robert L. McDowell
Published by HarperBusiness (2001)
ISBN 10: 0066620929 ISBN 13: 9780066620923
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Book Description HarperBusiness, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0066620929

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Robert L. McDowell; William L. Simon
ISBN 10: 0066620929 ISBN 13: 9780066620923
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Book Description Book Condition: New. Ships From Canada. New in new dust jacket. Glued binding. Paper over boards. 256 p. Contains: Illustrations. Audience: General/trade. From the Publisher As a manager in any organization, of any industry anywhere, you ve known for a while that your company s strategy and vision had better include technology. If it doesn t, your enterprise will wind up as roadkill on the information superhighway. Now here s a book to help you fully understand how leading organizations are shaping strategy, "'"driving digital"'" throughout the enterprise, and selling this new way of thinking to executives and managers who just don t get it. Robert McDowell s Driving Digital combines the experience and candor of a Microsoft Corporation vice president to show why technology is no longer just a tool. He shows how it can become a driving force in today s workplace--an essential core of any business plan--and shares the secrets of how to make it happen in your company. In his ten years at Microsoft, McDowell h. Bookseller Inventory # 8725745131

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McDowell, Bob, and Simon, William L, and Ballmer, Steve (Preface by)
Published by HarperBusiness (2001)
ISBN 10: 0066620929 ISBN 13: 9780066620923
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Golden Bridge Books
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Book Description HarperBusiness, 2001. Hard cover. Book Condition: New. Dust Jacket Condition: New. First edition. Illustrated. New in new dust jacket. Glued binding. Paper over boards. 256 p. Contains: Illustrations. Audience: General/trade. From the Publisher As a manager in any organization, of any industry anywhere, you ve known for a while that your company s strategy and vision had better include technology. If it doesn t, your enterprise will wind up as roadkill on the information superhighway. Now here s a book to help you fully understand how leading organizations are shaping strategy, "driving digital" throughout the enterprise, and selling this new way of thinking to executives and managers who just don t get it. Robert McDowell s Driving Digital combines the experience and candor of a Microsoft Corporation vice president to show why technology is no longer just a tool. He shows how it can become a driving force in today s workplace--an essential core of any business plan--and shares the secrets of how to make it happen in your company. In his ten years at Microsoft, McDowell has seen successful companies combine business strategy with technology. In Driving Digital, he offers an insider view of the pitfalls and payoffs of the IT revolution in the workplace. You ll learn from stories shared by McDowell and other leaders across the spectrum of business and around the world. For example: * President Miguel Angel Rodriguez Echeverria of Costa Rica, who learned to use e-mail on live, national television to lead his country into the electronic age by example * David Jones, group chief information officer at Scottish Power, who brought this 24, 000-employee, ú6.5 billion company together on one information highway * Jim Hebe, the CEO of Freightliner Trucks, who used technology to drive his business further, faster, and better than the competition * Ed McDonald, who as chief of technology at Texaco whittled the company s 13 different e-mail systems down to one, giving every employee access to everyone else. McDowell also takes you behind the scenes at Microsoft, sharing what he has learned from Chairman Bill Gates and CEO Steve Ballmer about using technology to think strategically. Driving Digital sp. Bookseller Inventory # 0002979

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McDowell, Robert L.; Simon, William L.
ISBN 10: 0066620929 ISBN 13: 9780066620923
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Book Description 2001. Hardcover. Book Condition: New. 1st Edition. HarperBusiness, 2001. Hard cover with dj INSCRIBED AND SIGNED BY BILL SIMON THE AUTHOR DATED 6/8/01 First edition A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour despatch. If not pictured in this listing, a scan of the actual book is available on request. Inscribed by Author(s). Bookseller Inventory # nf2744

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William L. Simon and Robert L. McDowell
ISBN 10: 0066620929 ISBN 13: 9780066620923
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800666209231.0

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