Driving Digital: Microsoft and Its Customers Speak about Thriving in the E-Business Era

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9780066620923: Driving Digital: Microsoft and Its Customers Speak about Thriving in the E-Business Era

As a manager in any organization, of any industry anywhere, you've known for a while that your company's strategy and vision had better include technology. If it doesn't, your enterprise will wind up as roadkill on the information superhighway.

Now here's a book to help you fully understand how leading organizations are shaping strategy, "driving digital" throughout the enterprise, and selling this new way of thinking to executives and managers who just don't get it.

Robert McDowell's Driving Digital combines the experience and candor of a Microsoft Corporation vice president to show why technology is no longer just a tool. He shows how it can become a driving force in today's workplace -- an essential core of any business plan -- and shares the secrets of how to make it happen in your company.

In his ten years at Microsoft, McDowell has seen successful companies combine business strategy with technology. In Driving Digital, he offers an insider view of the pitfalls and payoffs of the IT revolution in the workplace. You'll learn from stories shared by McDowell and other leaders across the spectrum of business and around the world. For example:

President Miguel Angel Rodriguez Echeverria of Costa Rica, who learned to use e-mail on live, national television to lead his country into the electronic age by example

David Jones, group chief information officer at Scottish Power, who brought this 24,000-employee, £6.5 billion company together on one information highway

Jim Hebe, the CEO of Freightliner Trucks, who used technology to drive his business further, faster, and better than the competition

Ed McDonald, who as chief of technology at Texaco whittled the company's 13 different e-mail systems down to one, giving every employee access to everyone else.

McDowell also takes you behind the scenes at Microsoft, sharing what he has learned from Chairman Bill Gates and CEO Steve Ballmer about using technology to think strategically.

Driving Digital speaks frankly and clearly about how managers and leaders need to get wired -- and why you should be doing that riqht now. Sure, it can be daunting, McDowell admits, to rethink an entire operations system, communications devices, and even business goals. But, he warns, this is where business is going, and the success of any company depends on its ability to plug into the information age.

For managers and leaders, Driving Digital is a fast ride toward a successful destination.

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Review:

Driving Digital is loaded with both inspiration and pragmatic advice for anyone who recognizes that extraordinary gains are already being made by fully integrating technology into the workplace, but who still lacks the know-how--and perhaps the motivation--to get it accomplished. Robert McDowell, a vice president at Microsoft, uses best practices from wired operations like Marriott International, the city of Charlotte, North Carolina, and his own employer to flesh out its theme: using technology as a strategic weapon.

McDowell's underlying message is that company leaders must truly be computer literate in order to drive their cultures in that direction and realize the benefits. He explains ways this is happening today, emphasizing that the most effective programs are implemented by business staffers, rather than IT, because they make related decisions and are ultimately accountable for them. He describes specific improvements, such as reducing red tape (for example, by transferring common forms to user-friendly electronic versions available through a company intranet) and upgrading vendor relations (by literally bringing them on board through alliances and strategic partnerships).

Recommended for business leaders who know what they must do, technologically, but who still need a swift kick in the right direction to get it done. --Howard Rothman

From Publishers Weekly:

Dispensing basic advice on how businesses can adapt to our technological age, McDowell, a Microsoft vice-president, and Simon (Beyond the Numbers) explain, "Earlier technologies were like equipping a home with indoor plumbing: they saved time and made the experience more pleasant... but in this new era, the technology becomes a catalyst for changing the business itself." In the aftermath of the dot-com meltdown, which has senior managers reassessing the role of the Internet and related technologies in their organizations, this engaging book couldn't be better timed. The authors stress that technology must be at every organization's core, enabling a firm to improve upon what it does and to gain competitive advantage, and that various corporate technology-based systems need to work in concert. Prescriptions for incorporating technology range all over the map and cater to CEOs who lag behind the curve: for example, senior management must communicate by e-mail to show, at least symbolically, that their company is devoted to change; firms should put as much information as possible about their inner workings on corporate intranets. Devoted readers of business books, and those under 35, won't find much new in these lessons, though they are worth repeating. But old-school management may find this clear advice helpful.

Copyright 2001 Cahners Business Information, Inc.

"About this title" may belong to another edition of this title.

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William L. Simon; Robert L. McDowell
Published by HarperBusiness (2001)
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Book Description Book Condition: New. Ships From Canada. New in new dust jacket. Glued binding. Paper over boards. 256 p. Contains: Illustrations. Audience: General/trade. From the Publisher As a manager in any organization, of any industry anywhere, you ve known for a while that your company s strategy and vision had better include technology. If it doesn t, your enterprise will wind up as roadkill on the information superhighway. Now here s a book to help you fully understand how leading organizations are shaping strategy, "'"driving digital"'" throughout the enterprise, and selling this new way of thinking to executives and managers who just don t get it. Robert McDowell s Driving Digital combines the experience and candor of a Microsoft Corporation vice president to show why technology is no longer just a tool. He shows how it can become a driving force in today s workplace--an essential core of any business plan--and shares the secrets of how to make it happen in your company. In his ten years at Microsoft, McDowell h. Bookseller Inventory # 8725745131

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McDowell, Bob, and Simon, William L, and Ballmer, Steve (Preface by)
Published by HarperBusiness (2001)
ISBN 10: 0066620929 ISBN 13: 9780066620923
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Golden Bridge Books
(Ottawa, ON, Canada)
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Book Description HarperBusiness, 2001. Hard cover. Book Condition: New. Dust Jacket Condition: New. First edition. Illustrated. New in new dust jacket. Glued binding. Paper over boards. 256 p. Contains: Illustrations. Audience: General/trade. From the Publisher As a manager in any organization, of any industry anywhere, you ve known for a while that your company s strategy and vision had better include technology. If it doesn t, your enterprise will wind up as roadkill on the information superhighway. Now here s a book to help you fully understand how leading organizations are shaping strategy, "driving digital" throughout the enterprise, and selling this new way of thinking to executives and managers who just don t get it. Robert McDowell s Driving Digital combines the experience and candor of a Microsoft Corporation vice president to show why technology is no longer just a tool. He shows how it can become a driving force in today s workplace--an essential core of any business plan--and shares the secrets of how to make it happen in your company. In his ten years at Microsoft, McDowell has seen successful companies combine business strategy with technology. In Driving Digital, he offers an insider view of the pitfalls and payoffs of the IT revolution in the workplace. You ll learn from stories shared by McDowell and other leaders across the spectrum of business and around the world. For example: * President Miguel Angel Rodriguez Echeverria of Costa Rica, who learned to use e-mail on live, national television to lead his country into the electronic age by example * David Jones, group chief information officer at Scottish Power, who brought this 24, 000-employee, ú6.5 billion company together on one information highway * Jim Hebe, the CEO of Freightliner Trucks, who used technology to drive his business further, faster, and better than the competition * Ed McDonald, who as chief of technology at Texaco whittled the company s 13 different e-mail systems down to one, giving every employee access to everyone else. McDowell also takes you behind the scenes at Microsoft, sharing what he has learned from Chairman Bill Gates and CEO Steve Ballmer about using technology to think strategically. Driving Digital sp. Bookseller Inventory # 0002979

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Book Description 2001. Hardcover. Book Condition: New. 1st Edition. HarperBusiness, 2001. Hard cover with dj INSCRIBED AND SIGNED BY BILL SIMON THE AUTHOR DATED 6/8/01 First edition A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour despatch. If not pictured in this listing, a scan of the actual book is available on request. Inscribed by Author(s). Bookseller Inventory # nf2744

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