Review:
E-Loyalty provides a guide for... not only superior content, service and selection; but also provides customers with the follow through... -- Roger Siboni, President and CEO, E.piphany, Inc.
e-Loyalty is a must-read for all consumer-oriented web site executives who want long-term success in the marketplace. -- Whitney Grimm, Vice President of Content & Strategy, Games.com, a subsidiary of Hasbro, Inc.
e-Loyalty provides the reader with a soup-to-nuts version of everything necessary to create a successful website. -- Jeffrey Diskin, President, COO, Hilton HHonors Worldwide
Clearly an edge will be earned by those who read and live by this book. -- Brian Anderson, President and CEO, AwardTrack Inc., a 24/7 company
Ellen Reid Smith... [is]... your North Star to achieving long-term loyalty and customer retention that pays off big! -- Greg Buchholz, CEO of Loyalistics.com
Ellen Reid-Smith has addressed the core factor that separates winners from losers in e-commerce: driving repeat customers. -- David Kenny, Chairman & CEO, Digitas
In this book Reid Smith provides exactly the road map you need to build and maintain that loyalty. -- Kelly Conlin, IDG President and CEO
It's impossible for a web site not to succeed with following all of the advice in this book. Period. -- Seth Godin, Author: Permission Marketing & Unleashing the Ideavirus
"About this title" may belong to another edition of this title.