The Chasm Companion - Softcover

Wiefels, Paul

3.88

57 ratings by Goodreads

Softcover

ISBN 10: 0066620554 ISBN 13: 9780066620558

Publisher: HarperCollins, 2002

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Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A. Moore to explain how to apply those lessons on a business operational level, with advice on how to develop action plans, product development, sales strategy, marketing communication, and management tactics. Original.

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From the Back Cover:

"Using The Chasm Group′s models, BEA had become the fastest software company in history to reach $1 billion in revenue. The Chasm Companion provides the insights that will help someone else beat our record." William T. Coleman III, Founder, Chairman, & Chief Strategy Officer, BEA Systems, Inc.

"Paul Wiefels offers up a comprehensive marketing toolkit. His knowledge of what′s worked and what hasn′t is a must read for every marketing manager embarking into uncharted territory." Gary Elliottt, Vice President, Global Brand and Marketing Communications, Hewlett–Packard

"This is the must–have high–tech business survival guide for our new century." Steve Hayden, Vice Chairman, Ogilvy Worldwide

"The Chasm Companion is an outstanding guide for anyone facing the challenge of how to execute a successful marketing campaign for a high–tech product or service." Tom Kosnik, Ph.D., Consulting Professor, Stanford Technology Ventures Program

Synopsis:

Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small mar

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