This text presents the story of the visionary concepts and innovative strategies that transformed a small mail-order company into a worldwide furnture giant known as IKEA.
"synopsis" may belong to another edition of this title.
Book Description Collins, 1999. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: For the first time ever, visionary businessman Ingvar Kamprad gives his enlightening account of the making of an industry leader. Since its inception in 1943, IKEA has become much more than a household name in more than 30 countries -- it symbolizes an original concept, a dedication to quality, a distinct design style, and, most importantly, convenience for the harried consumer. In Leading By Design, Kamprad reveals how IKEA achieved its phenomenal success as a recognized brand that grew to dominate an industry. With candor and detail, he offers insights into his cutting-edge management strategies, his enthusiasm to embrace unusual methods (such as producing ready-to-assemble merchandise and using a car-door factory to produce furniture cheaply and effectively), and the tools he used to focus his brand to create affordable furniture with universal appeal. More than a standard business history, Leading By Design is about the inspiring ideas and innovations that make a business work. Bookseller Inventory # ABE_book_new_0066620384
Book Description Collins, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0066620384
Book Description Collins, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110066620384
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800666203811.0