Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
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One of the top ten business books of 2001 (Business Week)
“From Richard Tedlow’s insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced.” (Atlantic Monthly)
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.
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Book Description Collins, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Witness seven extraordinary men doing what Americans do best: building new businesses. These entrepreneurs broke old rules and made their own, mastering the future by shaping it. They overcame seemingly impossible obstacles to achieve enormous success and, in the process, played a role in the creation of the modern world. Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S. Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth-century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure: ANDREW CARNEGIE The impoverished immigrant who rose to become the richest man In the world GEORGE EASTMAN The personally shy but professionally assertive tycoon who created a whole new market with his Kodak Brownie camera HENRY FORD The gifted mechanic who put America on wheels but outlived his own usefulness THOMAS J. WATSON SR. The founder of IBM, who knew better than anyone else how to sell CHARLES REVSON The founder of Revlon, who made his company domi nant through his mastery of the television revolution SAM WALTON The master motivator who started with a tiny shop in small-town Newport, Arkansas, and built Wal-Mart, the twentieth century's retail powerhouse ROBERT NOYCE The cofounder of Intel and inventor of the silicon integrated circuit, which gave Silicon Valley its name Each of these men traveled his own special road to preeminence, a road determined by the complex interactions of his character, his company, and his times. Tedlow critically explores each visionary with compassion and wit, and in so doing sheds new light on issues of urgent importance in the business world today: How do you get a business going? How do you grow it from a one-man show to an institution? How do you develop a value proposition so compelling that your customers can't do without you? How do you maintain your perspective as you rise above your peers? What is the personal price of exceptional business achievement? When is it time to step aside? Through its exploration of the triumphs and failures of these seven men, Giants of Enterprise provides us with an unmatched understanding of the challenges of business. These riveting stories contain innumerable lessons that make this book essential reading for anyone interested in entrepreneurial greatness. Bookseller Inventory # ABE_book_new_006662035X
Book Description Collins, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 006662035X
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800666203501.0
Book Description Collins, 2001. Hardcover. Book Condition: New. Bookseller Inventory # P11006662035X