Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
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One of the top ten business books of 2001 (Business Week)
“From Richard Tedlow’s insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced.” (Atlantic Monthly)
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.
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Book Description Collins, 2001. Hardcover. Book Condition: New. Bookseller Inventory # DADAX006662035X
Book Description Collins, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 006662035X
Book Description Collins, 2001. Hardcover. Book Condition: New. Bookseller Inventory # P11006662035X
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800666203501.0