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The internet has brought massive changes to the business world. Even though dot-com retailers have taken a beating in the stock market from time to time, more and more people are buying merchandise online. Virtually every business has its own website.
E-mail has replaced a large amount of business mail. At the same time, personal presentations have become more important. So while the press runs are now smaller for letterheads and envelopes, the quantity of business cards being printed has increased, and the use of presentation folders has become much more common.
As designers, we must constantly reinvent ourselves; we must change to keep ahead of the curve. This book was designed to be a comprehensive reference on how designers have created consistent identities using both paper and pixels.
E-mail has replaced a large amount of business mail. At the same time, personal presentations have become more important. So while the press runs are now smaller for letterheads and envelopes, the quantity of business cards being printed has increased, and the use of presentation folders has become much more common.
As designers, we must constantly reinvent ourselves; we must change to keep ahead of the curve. This book was designed to be a comprehensive reference on how designers have created consistent identities using both paper and pixels.
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Synopsis:
Designing for Paper and Pixels - the internet has changed so many factors and so many aspects of this. For example, letterhead is used less frequently due to the omnipresence of email. As a result, designers who once did "stationery sets" are now creating multiple applications, beginning with letterhead, but also including a fax format which includes the corporate logo and of course the website. This book shows several hundred examples of corporate identity applied to stationery as well as computer screens. This is the first book of its kind.
About the Author:
David E. Carter has edited more than 70 books distributed worldwide. He has won a Clio and seven Emmy Awards, and has lectured extensively on the changing methods behind corporate identity. He lives in Ashland, Kentucky.
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- PublisherHarperCollins Design International
- Publication date2002
- ISBN 10 0066209412
- ISBN 13 9780066209418
- BindingHardcover
- Edition number1
- Number of pages386
- EditorCarter David E.
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The Big Book of Letterheads and Websites : Merging Design for Paper and Pixels
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Book Description Couverture rigide. Condition: Neuf. Dust Jacket Condition: Comme neuf. Internet and email have changed the way today s designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company s website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award winning designer David E. Carter s comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company s message and keeping it consistent. The author has a Clio and seven Emmy Awards to his credit Contains hundreds of working, real-world examples --Ce texte fait référence à lédition Relié . Afficher plus Réduire -------------------------------------------------------------------------------- Descriptions du produit Biographie de l'auteur David E. Carter has edited more than 70 books distributed worldwide. He has won a Clio and seven Emmy Awards, and has lectured extensively on the changing methods behind corporate identity. He lives in Ashland, Kentucky. --Ce texte fait référence à lédition Relié . -------------------------------------------------------------------------------- Détails sur le produit Relié: 384 pages Editeur : Harper Collins Publishers (HBI) (1 janvier 2002) Langue : Anglais ISBN-10: 0066209412 ISBN-13: 978-0066209418. Seller Inventory # ABE-8675954404
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The Big Book of Designs for Letterheads and Websites
Published by
HarperCollins Design International
(2002)
ISBN 10: 0066209412
ISBN 13: 9780066209418
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-0066209412-6
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