Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.
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David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.
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Book Description Harpercollins, 2001. Hardcover. Book Condition: New. All books ship SAME or NEXT business day!! 2nd Day Shipping Available! Absolutely brand NEW! May not include supplements, codes etc. Contact us with any questions!. Bookseller Inventory # 21691
Book Description Harpercollins, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0066209358