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I. B. M. Way: Insights into the World's Most Successful Marketing Organization - Hardcover

Rodgers, Buck

 
9780063370449: I. B. M. Way: Insights into the World's Most Successful Marketing Organization
Hardcover
ISBN 10: 0063370441 ISBN 13: 9780063370449
Publisher: Joanna Cotler Books, 1986
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A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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  • PublisherJoanna Cotler Books
  • Publication date1986
  • ISBN 10 0063370441
  • ISBN 13 9780063370449
  • BindingHardcover
  • Number of pages224

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9780006374367: I. B. M. Way: Insights into the World's Most Successful Marketing Organization

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ISBN 10:  0006374360 ISBN 13:  9780006374367
Publisher: Fontana Press, 1989
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RODGERS, Buck
Published by Harper & Row (1986)
ISBN 10: 0063370441 ISBN 13: 9780063370449
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