How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services

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9780062720658: How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services

When the authors advertised their legal services on the Internet, they discovered the ultimate marketing tool. How else can an advertiser reach an audience of 30 million people for free? This guide explains exactly how the Internet operates and how its incredible potential as a marketing tool can put small businesses on an equal footing with the largest corporations. Photos.

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From the Publisher:

The bestseller that has fanned the flames of cyberspace controversy and remains the only guide to using the Internet to make money.

From Publishers Weekly:

Phoenix-based lawyers Canter and Siegel recently made national headlines after advertising their services on the Internet, a global network linking millions of company, academic, institutional and governmental computers as well as commercial online services. Critics charge that commercial messages are intrusive and violate "Netiquette," the research-only tradition on which the Internet was built. This practical manual, which is bound to raise hackles in some quarters, explains how anyone, equipped with a personal computer, telephone line, software and an Internet account, can market their products or services on the Internet, as thousands of vendors have already done. In a witty, user-friendly style, the authors cover the basics of structuring ads and promotions and disseminating them via the Internet's electronic mail, discussion groups, electronic bulletin boards, opening "stores" (data sites) online and other techniques. One chapter surveys the array of sexual material and pornography available on the Internet. The authors also outline ways to cope with forged messages, abuse and vandalism by entrenched Netters who are opposed to cyberselling. Author tour.
Copyright 1994 Reed Business Information, Inc.

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Laurence A. Canter, Martha S. Siegel
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