The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up)

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9780062343109: The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up)

The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections.

The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.

Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.

Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.

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From the Back Cover:

Whether it's the rise of craft beer and ride-sharing apps, the decline of unions, or the emergence of selfies, cultural and consumer trends that define the millennial generation can tell us surprising things about where America—and the Republican Party—is heading.

The American electorate is undergoing a radical and rapid transformation, and politicians are struggling to keep up with the changes. Cultural shifts and emerging technologies are reshaping how a new generation of voters considers issues, and are providing new avenues for voter contact and persuasion. Luckily, we have Kristen Soltis Anderson to explain how these converging developments are revolutionizing the science of elections and American politics in general.

In The Selfie Vote, Anderson, a pollster and political consultant, examines how these hot-topic trends are influencing the way America votes. Blending observations from focus groups with personal stories and polling results, she introduces us to tech-savvy political consultants and shows how these young, cutting-edge campaign operatives are using data mining and social media to transform electoral politics.

Just as data analytics have reshaped the consumer landscape, they have also made it possible for political campaigns to know you as a consumer—not just that you are a Democrat, or that you live on Spruce Street, or that you voted in the last presidential election. They can know if you like technology; if you have high-end culinary tastes; if you have a gun; if you like to knit; and, as a result, they can make very good educated guesses about if and how you'll vote.

Today's campaign consultants are poring over your purchasing history and mining your Facebook page for clues to your values and preferences. And for each of these relatively minor lifestyle or consumer choices people make, there are bigger ones—the decision to own a home, go to church, buy a car, join a union, invest in stocks, get married—that speak volumes about who we are and what we value and believe. Following these trends can tell us a lot about where our nation's politics are heading.

The best operatives take a page from advanced marketing techniques. That piece of campaign mail you got last week talking about how a particular candidate slashed education funding? Your next door neighbors probably didn't get the same brochure.

Anderson's illuminating, fact-based, and highly readable book busts established myths about campaigns and elections while offering insights into what's ahead—and what it will mean for the future of American politics.

About the Author:

Kristen Soltis Anderson is the cofounder of Echelon Insights, a public opinion and data analytics firm that helps campaigns and companies design their messages and strategies. She is a contributor at the Daily Beast, and was named one of Time magazine's "30 Under 30" in 2013. She also served as a fellow at Harvard's Institute of Politics. She lives in Washington, DC.

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Book Description HarperCollins Publishers Inc, United States, 2015. Hardback. Book Condition: New. Language: English . Brand New Book. The GOP s leading millennial pollster offers an eye-opening look at America s shifting demographics and reveals how these changes will affect future elections. The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion. Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics--including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading. Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what s ahead--and what it could mean for American politics and governance. Bookseller Inventory # AAS9780062343109

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Book Description HarperCollins Publishers Inc, United States, 2015. Hardback. Book Condition: New. Language: English . Brand New Book. The GOP s leading millennial pollster offers an eye-opening look at America s shifting demographics and reveals how these changes will affect future elections. The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion. Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics--including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading. Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what s ahead--and what it could mean for American politics and governance. Bookseller Inventory # AAS9780062343109

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