Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
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Title: Console Wars( Sega Nintendo and the Battle That Defined a Generation) <>Binding: Hardcover <>Author: BlakeJ.Harris <>Publisher: ItBooksReview:
A riveting story full of colorful characters. While the story is presented as a series of contrasts-Nintendo vs. Sega, Mario vs. Sonic -it's also a fascinating, even illuminating, history of the video game industry as seen through the experiences of two influential companies and a host of participants, ending with the advent of the fifth generation consoles. This is an essential read for any interested in the evolution of video games, and the rise and fall of Sega. Publishers Weekly [The] book is a highly entertaining behind-the-scenes thriller in which price fixing, psychotically aggressive marketing schemes and, occasionally, genuine innovation all come into play. Kirkus Reviews I was hooked from the first page. Harris tells the David vs Goliath story of Sega's epic battle against the gaming behemoth Nintendo... Infighting, corporate greed, scrappy genius vs antiquated business models - Console Wars has it all. Ben Mezrich lt's a rollicking tale, with more ups and downs than one of their 16-bit platformers. Wired If you're a video-game fan, Blake Harris's behind-the-scenes snapshot of Sega's battle against Nintendo is compelling reading. Shortlist
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Book Description Harper Collins 2014-05-13, 2014. Hardcover. Book Condition: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Bookseller Inventory # 9780062276698B
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