Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.
In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.
Among the topics Dan explores are:
· What we think will make us happy and what really makes us happy;
· How we learn to love the ones we are with;
· Why online dating doesn’t work, and how we can improve on it;
· Why learning more about people make us like them less;
· Why large bonuses can make CEOs less productive;
· How to really motivate people at work;
· Why bad directions can help us;
· How we fall in love with our ideas;
· How we are motivated by revenge; and
· What motivates us to cheat.
Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking?not just in our financial marketplace, but in the most hidden aspects of our lives.
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Praise for Predictably Irrational:
'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial TimesFrom the Back Cover:
How can large bonuses sometimes make CEOs less productive?
Why is revenge so important to us?
How can confusing directions actually help us?
Why is there a difference between what we think will make us happy and what really makes us happy?
In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term bad habit, how we learn to love the ones we're with, and more. The Upside of Irrationality will change the way we see ourselves at work and at home--and cast our irrational behaviors in a more nuanced light.
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Book Description HarperCollins, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX0062004875
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800620048711.0