In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
"synopsis" may belong to another edition of this title.
For the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools—most notably supply-chain management—are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand.
Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate. At the heart of this powerful new business model is an achievable vision for a new kind of winning company, one that uses sophisticated new tools and techniques to discover, characterize, and then serve these pools of high-profit demand—and in the process gain pricing power in that market. Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate.
How Companies Win is a compelling call to action to engage every level within a company, small or large, local or global.
"About this title" may belong to another edition of this title.
Shipping:
£ 3.44
Within U.S.A.
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0062000454
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0062000454
Book Description Condition: new. Seller Inventory # FrontCover0062000454
Book Description Hardcover. Condition: Brand New. 272 pages. 9.25x6.50x1.25 inches. In Stock. Seller Inventory # 0062000454
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0062000454
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0062000454
Book Description Condition: New. Seller Inventory # QCM--0104
Book Description Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0062000454
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1. Seller Inventory # Q-0062000454
Book Description Condition: new. First Edition. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN0062000454