Designing for the Greater Good

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9780061765308: Designing for the Greater Good

Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.

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From the Back Cover:

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

About the Author:

Peleg Top: A veteran designer, Peleg Top founded Top Design and grew it to be one of Los Angeles' most notable and sought after design firms specializing in cause related work. For nearly two decades, Peleg and his creative team worked with all sizes of cause-related organizations from small grass roots nonprofits to corporate giants. Some of his more prominent clients included Toyota, The National Academy of Recording Arts and Sciences (The Grammy's), Steven Spielberg's Shoah Foundation, AIDS Healthcare Foundation, City of Hope Cancer Center and Tiger Woods Foundation. Drawing on his many years as an agency owner, Peleg is currently a professional mentor specializing in helping creative entrepreneurs across the country grow their businesses, become better leaders and live spiritually fulfilling lives. Peleg is the author of Design for Special Events (Rockport Publishers), Letterhead & Logo Design (Rockport Publishers) and The Designer's Guide to Marketing and Pricing (How Books).
 
Jonathan Cleveland: As founder and principal of Cleveland Design, an award-winning graphic design and communications firm in Boston, Jonathan is recognized both for his creative talent and his passionate belief in the power of design to drive positive social change. For more than two decades, Jonathan has balanced his work for commercial clients--from global corporations to small startups--with a deep personal commitment to nonprofit and cause marketing. His belief that great design springs from smart strategic planning has made him a trusted advisor for leading companies in a range of industries, as well as numerous regional nonprofit organizations. Jonathan's work has made a difference for a wide range of organizations and causes, from promoting literacy and inspiring at-risk youth to driving support for AIDS research and education.

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