Fascinate: Your 7 Triggers to Persuasion and Captivation

3.74 avg rating
( 1,746 ratings by GoodReads )
 
9780061714702: Fascinate: Your 7 Triggers to Persuasion and Captivation

Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” — Alan Webber, author of Rules of Thumb

 In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” and Fascinate a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.”

"synopsis" may belong to another edition of this title.

Review:

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” (Seth Godin, author of Linchpin)

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters, author of In Search of Excellence)

“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” (Richard Laermer, author of Forecast 2011 and Full Frontal PR)

“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” (Alan Webber, author of Rules of Thumb)

“This slight but practical work packs a big punch.” (Publishers Weekly)

“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book...” (Richard Pachter, Miami Herald)

From the Back Cover:

What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.

Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Hogshead, Sally
Published by HarperBusiness (2010)
ISBN 10: 0061714704 ISBN 13: 9780061714702
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "Fascinate is a riveting journey through the forces of fascinationhow it irresistibly shapes our ideas, opinions, and relationshipsand how to wield it to your advantage." Alan Webber, author of Rules of Thumb In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascinationone of the most powerful ways to attract attention and influence behaviorand explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, "fascination is arguably the most powerful of product attachments," and Fascinate a "pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.". Bookseller Inventory # ABE_book_new_0061714704

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 10.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Hogshead, Sally
Published by HarperBusiness (2010)
ISBN 10: 0061714704 ISBN 13: 9780061714702
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2010. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0061714704

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 7.76
Convert Currency

Add to Basket

Shipping: £ 3.17
Within U.S.A.
Destination, Rates & Speeds

3.

Hogshead, Sally
Published by HarperBusiness (2010)
ISBN 10: 0061714704 ISBN 13: 9780061714702
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2010. Hardcover. Book Condition: New. book. Bookseller Inventory # 0061714704

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 20.41
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Hogshead, Sally
Published by Harperbusiness (2010)
ISBN 10: 0061714704 ISBN 13: 9780061714702
New Hardcover Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Harperbusiness, 2010. Hardcover. Book Condition: Brand New. 288 pages. 8.25x5.75x1.00 inches. In Stock. Bookseller Inventory # zk0061714704

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 30.20
Convert Currency

Add to Basket

Shipping: £ 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Hogshead, Sally
Published by HarperBusiness (2010)
ISBN 10: 0061714704 ISBN 13: 9780061714702
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2010. Hardcover. Book Condition: New. Bookseller Inventory # P110061714704

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 35.89
Convert Currency

Add to Basket

Shipping: £ 2.38
Within U.S.A.
Destination, Rates & Speeds