In-N-out Burger: An Unauthorized Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

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9780061346712: In-N-out Burger: An Unauthorized Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

"In-N-Out Burger" is the story of where the fast food industry began but not where it ended up. This is the story of a unique and profitable business that not only defies all expectations but also exceeds them. It is a lesson in the sly counterintuitive approach to doing business that places quality, the customer and employees first. The chain has launched a subculture of die hard fanatics that cross all sociological boundaries. This is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the unpretentious and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. Finally, as the story of In-N-Out unfolds so too does the cultural history of America as influenced and shaped by car culture and fast food.

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Review:

Stacy Perman's illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult.... [This] should be required reading for family business owners, alongside Rich Cohen's Sweet and Low and Thomas Mann's Buddenbrooks." --Fortune Small Business

From the Back Cover:

The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.

Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.

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Book Description HarperCollins, 2009. Hardcover. Book Condition: New. 14.6 x 21.59 cm. An analysis of the untraditional fast-food hamburger chain traces the history of the Snyder family, the company's refusal to franchise or sell, and the ways in which the chain endeavors to preserve car culture and traditional business values. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-20298246

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Book Description Collins Business, 2009. Hardcover. Book Condition: Brand New. 1st edition. 352 pages. 8.50x5.75x1.25 inches. In Stock. Bookseller Inventory # zk0061346713

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