In-N-out Burger: An Unauthorized Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules - Hardcover

Stacy Perman

Hardcover

ISBN 10: 0061346713 ISBN 13: 9780061346712

Publisher: HarperBusiness, 2009

Synopsis

"In-N-Out Burger" is the story of where the fast food industry began but not where it ended up. This is the story of a unique and profitable business that not only defies all expectations but also exceeds them. It is a lesson in the sly counterintuitive approach to doing business that places quality, the customer and employees first. The chain has launched a subculture of die hard fanatics that cross all sociological boundaries. This is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the unpretentious and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. Finally, as the story of In-N-Out unfolds so too does the cultural history of America as influenced and shaped by car culture and fast food.

About this title

Review:

Stacy Perman's illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult.... [This] should be required reading for family business owners, alongside Rich Cohen's Sweet and Low and Thomas Mann's Buddenbrooks." --Fortune Small Business

From the Back Cover:

The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead-fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem-iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu-tion that can lay claim to an insanely loyal following.

Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink.

This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

About this edition

• Publisher: HarperBusiness
• Publication date: 2009
• ISBN 10: 0061346713
• ISBN 13: 9780061346712
• Binding: Hardcover
• Number of pages: 352