A book about your brain that should make you think twice.Alvin Toffler, New York Times bestselling author of Future Shock In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of America s leading neuroscientists, explores the remarkable evolution of the human brain caused by today s constant technological presence. Co-written with Gigi Vorgan, Dr. Small s iBrain separates the digital natives from the digital immigrants, and suggests that the Internet with its virtually limitless wealth of news and information is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Small s iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers ADD, social isolation, Internet addiction, etc. "
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According to Vorgan (The Memory Bible) and Small, one of America's leading neuroscientists, digital technology has altered the neural circuitry in human brains and triggered an evolutionary process in just one generation. The authors identify the inherent problems and challenges this poses, providing a technology toolkit filled with strategies to preserve one's humanity and keep up with the latest technology. They make their case based on abundant research in the areas of health, psychology, pediatrics, education, business, and technology. Their exercises include developing face-to-face communication skills as well as mastering electronic games. A compelling as well as timely read, this is highly recommended for all libraries. Copyright © Reed Business InformationReview:
"A valuable road map for the race to stay on track during the current evolution of the brain." -- Terry Semel, CEO, Windsor Media; former CEO, Yahoo!
"A book about your brain that should make you think-twice." -- Alvin Toffler, author of Future Shock
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