iBrain: Surviving the Technological Alteration of the Modern Mind - Hardcover

Small, Gary; Vorgan, Gigi

Hardcover

ISBN 10: 0061340332 ISBN 13: 9780061340338

Publisher: William Morrow & Co, 2008

Synopsis

Identifies advances in brain evolution brought about as a result of the modern mind's constant exposure to technology, explaining that children who have been raised with computers are experiencing profoundly different biochemical changes at various developmental stages, in a guide for adults born prior to the computer age on how to connect to more technologically oriented generations. 35,000 first printing.

About this title

Review:

"A valuable road map for the race to stay on track during the current evolution of the brain." -- Terry Semel, CEO, Windsor Media; former CEO, Yahoo!

"A book about your brain that should make you think-twice." -- Alvin Toffler, author of Future Shock

From the Back Cover:

Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?

In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?

While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.

About this edition

• Publisher: William Morrow & Co
• Publication date: 2008
• ISBN 10: 0061340332
• ISBN 13: 9780061340338
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240