iBrain: Surviving the Technological Alteration of the Modern Mind

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9780061340338: iBrain: Surviving the Technological Alteration of the Modern Mind

“A book about your brain that should make you think—twice.”

—Alvin Toffler, New York Times bestselling author of Future Shock

 

In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of America’s leading neuroscientists, explores the remarkable evolution of the human brain caused by today’s constant technological presence. Co-written with Gigi Vorgan, Dr. Small’s iBrain separates the digital natives from the digital immigrants, and suggests that the Internet—with its virtually limitless wealth of news and information—is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Small’s iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers—ADD, social isolation, Internet addiction, etc.

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From the Back Cover:

Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?

In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?

While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.

About the Author:

Dr. Gary Small is a professor of psychiatry at UCLA’s David Geffen School of Medicine and director of the UCLA Longevity Center at the university’s Semel Institute for Neuroscience & Human Behavior. He and Gigi Vorgan are the authors of iBrain, The Memory Prescription, The Longevity Bible, and The Memory Bible.



Dr. Gary Small is a professor of psychiatry at UCLA’s David Geffen School of Medicine and director of the UCLA Longevity Center at the university’s Semel Institute for Neuroscience & Human Behavior. He and Gigi Vorgan are the authors of iBrain, The Memory Prescription, The Longevity Bible, and The Memory Bible.

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