Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero.
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José Cancela has direct in-market experience in the top fifty Hispanic markets, and throughout his twenty-five-plus-year Hispanic media career has worked with companies like P&G, Toyota, Verizon, Kellogg's, Pepsi, and countless other major U.S. advertisers in their outreach to the Hispanic community. Today he heads Hispanic USA Inc., a full-service Hispanic marketing consulting firm whose client roster includes ING, Group 1 Auto, ABC Radio en Español, ESPN Deportes Radio, and U. S. Century Bank. He lives in Miami, Florida.
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Book Description Rayo, 2007. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9009743
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Book Description HarperCollins Español. Hardcover. Book Condition: New. 0061234990 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # NATARAJB1FI1081574
Book Description Rayo, United States, 2007. Hardback. Book Condition: New. Language: English,Spanish . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In The Power of Business en EspaÃ±ol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the excitingÂyet often confusingÂSpanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money,The Power of Business en EspaÃ±ol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population,The Power of Business en EspaÃ±ol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors. Bookseller Inventory # HCU9780061234996
Book Description Rayo, 2007. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0061234990
Book Description HarperCollins Español, 2007. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110061234990
Book Description HarperCollins Español, 2007. Hardcover. Book Condition: New. book. Bookseller Inventory # M0061234990
Book Description Rayo, 2007. Hardcover. Book Condition: Brand New. 1st edition/ 2nd printing edition. 224 pages. Spanish language. 8.50x5.75x0.75 inches. In Stock. Bookseller Inventory # 0061234990
Book Description 2007. Hardcover. Book Condition: New. Hardcover. In "The Power of Business en Espanol," Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the e.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 199 pages. 0.322. Bookseller Inventory # 9780061234996
Book Description HarperCollins Español. Hardcover. Book Condition: New. 0061234990 New Condition. Bookseller Inventory # NEW7.0953532