Punk Marketing: Get Off Your Ass and Join the Revolution

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9780061151101: Punk Marketing: Get Off Your Ass and Join the Revolution

The marketing revolution is here

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

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Review:

"A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium."--Manage Smarter Magazine

Expertly explains why, in today's day and age, "marketing must be both brave and intelligent to succeed."--Website Magazine

"This should be required reading for all marketing and advertising people who still think that the world hasn't changed much"--Technorati

"Cutting edge marketing strategies.... Outrageous book format."--History in the Making

Expertly explains why, in today s day and age, marketing must be both brave and intelligent to succeed. --Website Magazine"

This should be required reading for all marketing and advertising people who still think that the world hasn t changed much --Technorati"

A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium. --Manage Smarter Magazine"

Cutting edge marketing strategies.... Outrageous book format. --History in the Making"

Synopsis:

This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a discipline in much need of an overhaul.Founded upon a completely revised set of assumptions about how customers interact with brands, it is more than just theoretical analysis; it is a set of usable tools for the modern marketing revolutionary: Ti-Vo; I-Tunes; and, Blogging the news. They're putting the consumer in charge. And we ain't seen nothing yet. Consumers are running the economy from their hand-held I-Pods, BlackBerries, mouse clicks, and remote controls. There's no new and improved pitch anymore - just dead and buried, and what's important to me and my space. Advertisers, marketers, and publicity professionals have lost their most effective tools, and they no longer have a fraction of the influence they once had over buying habits.Punk Marketing is the first shot-soon to be heard round the world - of the marketing uprising that businesses want and need.

Authors, Richard Laermer and Mark Simmons, are more innovative than their 40 combined years of experience would suggest, and in this book they return effectiveness, creativity, and relevance to marketing. In quick chapters that include fresh case studies, spot-on graphics, tasty sidebars, and proven ideas from the best new campaigns, "Punk Marketing" is the manifesto for America's creative workforce. Not a narrative, not a 'theory' braced with familiar case studies from the everyday names of American business - the book offers its hard-tested experience and bracing ideas in spreads and sidebars that can be absorbed quickly, put into battle, and recaptured when the next marketing emergency breaks.

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