Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

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9780060919931: Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought."

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Lutz, William
ISBN 10: 0060919930 ISBN 13: 9780060919931
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Book Description Harper Perennial, 1989. Soft cover. Book Condition: New. No Jacket. New 1989 Copyright In Softcover Format, Double-Speak, From "Revenue Enhancement" To Terminal Living", How Government, Business, Advertisers And Others Use Language To Deceive You, With Preface, Sections I-VIII, Appendices, Indexes, 290 Pages, Pictorial Orange, Red And Black Cover, Possible Tanning Of Leaves And Possible Light Shelf Wear (1989 Copyright) 2-8-2. Bookseller Inventory # 493918

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Book Description Book Condition: New. Published by Harper Perennial in 1989. Very light shelf wear to cover, otherwise NEW. Quality Books. Because We Care - Shipped from Canada. Usually ships within 1-2 business days. If you buy this book from us, we will donate a book to a local school. We donate 10,000+ books to local schools every year. Bookseller Inventory # R12567C

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Book Description Book Condition: New. Remainder mark on the bottom edge. Quality Books. Because We Care - Shipped from Canada. Usually ships within 1-2 business days. If you buy this book from us, we will donate a book to a local school. We donate 10,000+ books to local schools every year. If there are any problems, pleases ask us to resolve it amicably before leaving any feedback. Bookseller Inventory # R24141S

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