Odyssey: Pepsi to Apple ... the Journey of a Marketing Impresario

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9780060915278: Odyssey: Pepsi to Apple ... the Journey of a Marketing Impresario

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing management strategies and forecasts future business trends.

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John Sculley, John A. Byrne
Published by Harpercollins (1988)
ISBN 10: 0060915277 ISBN 13: 9780060915278
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Book Description Harpercollins, 1988. Paperback. Book Condition: New. Bookseller Inventory # P110060915277

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John Sculley, John A. Byrne
Published by Harpercollins (1988)
ISBN 10: 0060915277 ISBN 13: 9780060915278
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