Business Plans That Win $$$: Lessons from the MIT Enterprise Forum

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9780060913915: Business Plans That Win $$$: Lessons from the MIT Enterprise Forum

If you're thinking of starting your own business -- or if you have a new idea that you want to convince your company to sell, build, or promote -- this book will provide you with all the information you need. Based on the expert approaches of the MIT Enterprise Forum, a nationwide clinic providing assistance to emerging growth companies, Business Plans That Win $$$ shows you how to write a business plan that sells you and your ideas. Enterprise Forum cofounder Stanley Rich and Inc. magazine editor David Gumpert use examples real business plans to answer the entrepreneur's most pressing questions about how to effectively present any product or service to potential investors to win their attention and financial support.

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About the Author:

David E. Gumpert has become a nationally recognized writer and authority on the intersection of food, health, and business by virtue of his widely acclaimed book The Raw Milk Revolution: Behind America's Emerging Battle Over Food Rights, as well as his provocative and popular blog, The Complete Patient (www.thecompletepatient.com), and his many articles about food rights on Grist.org and The Huffington Post. He gained behind-the-scenes access to the key participants and vast government documentation necessary to write Life, Liberty, and the Pursuit of Food Rights. A former reporter with The Wall Street Journal and editor at Inc. and Harvard Business Review, Gumpert has brought his considerable investigative and journalistic experience and business expertise (author or coauthor of seven books about small business and entrepreneurship) to bear in articulating the corporate, legal, and political forces driving Life, Liberty, and the Pursuit of Food Rights.

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