Lateral Thinking: Creativity Step by Step - Softcover

De Bono, Edward

Softcover

ISBN 10: 0060903252 ISBN 13: 9780060903251

Publisher: Harper Perennial, 1973

Synopsis

The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."--Times Educational Supplement

About this title

Review:

"Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book.""--Times Educational Supplement"

About the Author:

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series, and there are more than 4,000,000 references to his work on the Internet.

About this edition

• Publisher: Harper Perennial
• Publication date: 1973
• ISBN 10: 0060903252
• ISBN 13: 9780060903251
• Binding: Paperback
• Number of pages: 300