This book is the latest in the very successful "Global Corporate Identity" series, which has become an essential reference for businesspersons everywhere. This new volume once again showcases the past year's best corporate designs in the categories of logos, letterheads, package design, complete identity programs, corporate identity manuals, signage and environmental graphics, and corporate brochures. Featured examples draw on the work of firms from around the world to address the specific challenges of business design in a multinational community. Every designer, global marketer, and brand-conscious businessperson will need this vital resource to keep up with the latest trends in international corporate identity.
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