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Direct from Dell: Strategies That Revolutionized an Industry (Collins Business Essentials) - Softcover

 
9780060845728: Direct from Dell: Strategies That Revolutionized an Industry (Collins Business Essentials)
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Direct from Dell The chairman and CEO of Dell Computer offers up the strategies that helped revolutionize an industry, including his philosophies on capital investment, the effect of employees on the health of a company, and ways to exploit the competition. Full description

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Review:
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.com

Review:
"Michael Dell is clearly a genius in the computer world, but his revolutionary insights into business processes provide invaluable lessons for many other industries as well."-- Frederick W. Smith, Chairman and CEO, FedEX Corporation"Michael Dell has become the poster boy of the new economy..The closest person we have to Henry Ford is Michael Dell."-- "Fortune "I've long admired Dell's pioneering use of the World Wide Web. In "Direct from Dell, you'll find strategies for using the Web to enhance your sales and empower information throughout your business. If you want to capitalize on cyberspace, you should read this book."-- Bill Gates, Chairman and CEO, Microsoft Corporation "Virtual integration.may well become a new organizational model for the information age."-- "Harvard Business Review "Dell, the company, seems to have been born and evolved with an anticipation of the Internet age. Michael Dell walks us through how he turned his prescience into a powerful reality--and an outstanding example of the companies of the future."-- Andrew S. Grove, Chairman, Intel Corporation "Dell Computer is perhaps the purest example of the efficiencies made possible by information technology." -- "New York Times"Michael Dell's book illustrates the history of the company's success and vision for the future in a concise and powerful way. It is a great book that will serve as a reference to all executives, and we certainly have a lot to learn from it at Sony." -- Idei Nobuyuki, CEO, Sony Corporation "Occasionally, rarely, history is made when a gifted new leader, who has a vision of new processes and technologies, produces a brilliant new business model. Henry Ford did it in automobiles, Michael Dell hasdone the same in PC's - the parallels are remarkable. His book provides the insight into his drive for improvement, his business logic and the learning from his mistakes, so we can aspire to emulate his successes." -- Jacques A. Nasser, President and CEO, Ford Motor Company"Dell's story is the stuff high-tech legends are made of."-- "Forbes ASAP

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  • PublisherHarper Business
  • Publication date2006
  • ISBN 10 0060845724
  • ISBN 13 9780060845728
  • BindingPaperback
  • Number of pages272
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