Alpha Dogs: How Your Small Business Can Become a Leader of the Pack

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9780060758684: Alpha Dogs: How Your Small Business Can Become a Leader of the Pack

For years, Donna Fenn has been fascinated with trying to figure out how small businesses in "commodity" industries can outpace the pack, smash their competition and become dominant. For instance, how does one ice cream parlor produce much higher sales than its competitors, and dominate the ice cream market of a city? These star small businesses, or "Alpha Dogs" have eight strategies that make them the leaders of the pack.Each chapter profiles an Alpha Dog who personifies one of the eight strategies. Jim Throneburg in Statesville, NC, created a padded sock for runners, rejuvinating his sock manufacturing company. Lesson: Innovate the Mundane. Norman Mayne gets bag boys and meat cutters to believe in Dorothy Lane Supermarkets in Dayton, Ohio. Lesson: Convert Your Employees. Chris Zane in Branford, Ct. goes above and beyond in the customer service department. Lesson: Seduce Your Employees. Amy Miller in Austin, Texas, built her business, Amy's Ice Cream, by becoming a part of the Austin scene. Lesson: Engage Your Community. Trish Carter is a commercial bakery in Boston's gritty Roxbury that sells cookies, along with a reputation for supporting Boston's inner city.

Lesson: Brand Your Company.Mike Schwartz reinvented his Harley Davidson dealership in Wilmington, Delaware by adding a restaurant. Lesson: Embrace Reinvention. Deb Weidenhamer supercharged the auction business in Phoenix, Arizona by supercharging it with technology. Lesson: Transform with Technology. Maria Valbonna's tiny PR business in San Diego popped when she formed a network. Lesson: Build a Village.

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Book Description HarperCollins Publishers Inc, United States, 2007. Paperback. Book Condition: New. New edition. 198 x 122 mm. Language: English . Brand New Book. Outsmart your competitors, leap to the head of the pack, and become an alpha dog! How does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees? Alpha Dogs tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of Inc. magazine, introduces eight men and women who share their hard-earned insights and practical tips--from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. Alpha Dogs is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed. Bookseller Inventory # AAC9780060758684

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Book Description HarperCollins Publishers Inc, United States, 2007. Paperback. Book Condition: New. New edition. 198 x 122 mm. Language: English . Brand New Book. Outsmart your competitors, leap to the head of the pack, and become an alpha dog! How does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees? Alpha Dogs tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of Inc. magazine, introduces eight men and women who share their hard-earned insights and practical tips--from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. Alpha Dogs is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed. Bookseller Inventory # AAC9780060758684

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