Alpha Dogs: How Your Small Business Can Become a Leader of the Pack - Hardcover

Fenn, Donna

Hardcover

ISBN 10: 0060758678 ISBN 13: 9780060758677

Publisher: HarperCollins, 2005

Synopsis

Shares the inspirational stories of eight entrepreneurs who rose to the top, outlining practical strategies in such areas as customer service, the use of technology, and overcoming competition. 25,000 first printing.

About this title

Review:

"Read it! These stories will inspire and instruct any entrepreneur who wants to build a truly distinctive and durable business."--John Case, author, Open-Book Management

"This book is going to be the next Good to Great. It's that important."--Pat Williams, author of Coaching Your Kids to Be Leaders

This book is going to be the next Good to Great. It s that important. --Pat Williams, author of Coaching Your Kids to Be Leaders"

Read it! These stories will inspire and instruct any entrepreneur who wants to build a truly distinctive and durable business. --John Case, author, Open-Book Management"

Synopsis:

"Alpha Dogs" tells eight stories of eight successful entrepreneurs and how they each used a specific strategy, from reinvention to branding to community focus, to become an industry leader. For years, Donna Fenn has been fascinated with trying to figure out how small businesses in "commodity" industries can outpace the pack, smash their competition and become dominant. For instance, how does one ice cream shop produce much higher sales than its competitors, and dominate the ice cream market of a city? These star small businesses, or "Alpha Dogs" have eight strategies that make them the leaders of the pack (Four of our eight Alpha Dogs are women). Each chapter profiles an Alpha Dog who personifies one of the eight strategies: Innovate the Mundane; Convert Your Employees; Seduce Your Employees; Engage Your Community; Brand Your Company; Embrace Reinvention; Transform with Technology; and Build a Village.

About this edition

• Publisher: HarperCollins
• Publication date: 2005
• ISBN 10: 0060758678
• ISBN 13: 9780060758677
• Binding: Hardcover
• Number of pages: 240